When you run a business with a website, you'll ideally use an analytics program to assess the traffic that visits your site. Even if you aren't exactly a tech whiz, you should be able to get a sense of how valuable your website is by evaluating the analytics information. You may reach a point at which you're concerned about some of the analytics, and how what they reflect could be affecting your financial bottom line. If this is the case, you'll need to make some changes — and hiring a consultant from an IT support staffing agency is a good place to start. A contract worker who is proficient with website work and analytics will be able to make any necessary changes. Here are some troubling analytics that should compel you to get help.
Bounce Rate
A high bounce rate means that people are landing on your company's website and then leaving again almost immediately. This doesn't mean that they likely get the information that they want — it means that there's something that they don't like, and it drives them away. An IT consultant can look at your website to determine why users aren't staying on it for very long. The answer could relate to your design, to your content, or even things such as the color scheme. An additional reason for a high bounce rate is that your site isn't mobile friendly, which will be annoying to those why access it on their smartphones.
Watch Time
Many companies have videos embedded on the home page of their website, and the presence of a video can be highly valuable. However, when you assess the analytics of the video, you may note that the average watch time is a concern. For example, if you have a 90-second video that tells the story of your business, you may discern that people are only watching it for an average of 20 seconds. An IT consultant will be able to advocate a variety of simple things, such as perhaps adding a custom thumbnail, to make the video seem more professional.
Visit Length
As website owner wants to keep users on the site for as long as possible. When a customer is browsing your site for several minutes, it's a good sign that he or she may be buying from you or learning more about your services with the intention of hiring you. A short visit length is different than a high bounce rate; in the former, someone is actively browsing the site, but just not spending very long on it. A difficult navigation is one issue that can cause short visit lengths, and this is another area that your IT consultant will be able to help.