If you own a retail store, your main objective is getting customers to make a purchase. You can achieve this if you set up the right display cases inside. For optimal results, you'll want to take these steps when creating these types of displays in your store.
Select the Right Type
Before you start designing your display cases and putting products inside, you first need to start out by selecting a particular type. There are many designs to choose from today, including jewelry display cases, tower display cases, and wall-mounted cases. Try selecting a design that works for your particular store's layout.
As far as materials, there are many options as well. If you want a conventional look that's durable, glass is a great choice. However, if you're looking to save some money, acrylic might be a better option. It doesn't cost nearly as much as glass and is lightweight, making it easy to move around when you're setting up your cases.
Tell a Story
Who doesn't love a good story? You need to create one with your display cases because it makes them more interesting and compels customers to come closer. They'll then be more interested in what's on display, possibly compelling them to make a purchase.
Creating an effective story with your cases involves choosing a theme. You can associate the theme with an upcoming holiday, a current event, or some type of cause that matters to your company. Once you have this theme, you'll have more direction as far as what colors and items to incorporate inside your display cases.
Keep it Simple
When customers are in your store, their concentration tends to float from one item to the next. For this reason, you don't want to distract them even further by making your display cases overly complicated.
Instead, you want your cases to feature a simplistic design. Less products in these cases is better because it allows consumer attention to shift directly to these specific items. If you do decide to put a lot of items in these cases, you might consider using the same item. This way, you reiterate to the shopper what's on sale or what would enhance their lives in some way.
No matter what type of retail store you have, a huge part of its success is the type of display cases you incorporate inside. Think carefully about what they're displaying, the materials they're made out of, and the overall aesthetics you want them to have. Only then can you draw consumers in and spark their curiosity.