As a business owner, there are a variety of different ways to market yourself and get the word out about your business or your current sales. But one of the most tried-and-true methods of communicating with your customers is simply putting up a few business signs. This could include an elaborate sign for your store exterior in order to call attention to your location, or it could be a series of signs that you display inside the store, directing customers towards your latest discounts. Regardless of what type of sign you need, there are some time-tested tips to remember if you want to create good business signs that will help convey the message and information that you want.
Make Sure the Color, Font and Size Is On-Brand
You likely have an idea of what kind of business you want to be and what kind of imagery or adjectives you want customers to think about when they hear your company name. But are your current signs helping you push the narrative that you want? A company that wants to be taken seriously should opt for neutral colors and a professional-looking font when it comes to their interior signs. A company that wants to intentionally go big and loud as part of their branding should have signs that match. Maybe neon yellow or orange does suit your company's particular personality. Make sure each new sign you install is reinforcing the image you hope your company conveys to the public.
Nobody wants to read a novel on an in-store sign. Nobody is going to stop and read a sign's fine print in detail — or at least not most of the time. When someone glances at a sign, you basically have one second or less to quickly convey the information you are trying to get out. Keep your message short and to the point. You don't need an entire paragraph to let someone know about a sale. If there are specific terms and conditions the customers need to know, get your employees to convey these terms as needed.
A Uniform Look Offers a Professional Vibe
If you run a smaller business, maybe you are putting up new signs as you have the extra funds to do so. If you are gradually increasing your signage and other marketing materials over time, make sure that the signs maintain a uniform, professional vibe across the board. If you've fallen short of this goal, consider re-doing all of your signs at once and then maintaining the uniform look going forward.
To learn more, contact a business sign supplier.